DMNews published this advertisement today for the personal information of Art.com customers. In it, Art.com proposes to sell its customer list of 385,577 people basically to anyone:
Description: This file contains buyers from Art.com, a unique resource that brings homeowners, renters, small businesses and interior decorators a wide selection of high-end art prints. These established mail-order buyers are upscale, actively involved in decorating their homes or offices with a selection of fine prints and posters. They are primarily homeowners who are married with children. The average age is 45, the average income is $100,000, and their occupation is mainly in professional and technical fields.
Selects: 385,577 12-month buyers, 3-month, 6-month buyers, gender, $75+, $100+, $200+, state and SCF
Contact: your list broker or Lenser, 899 Northgate Drive, San Rafael, CA 94903
We may use the contact information we collect to provide, by means other than email, information or offers which we believe will be of value to Users and their employees and we may share contact information with other companies that may want to provide our Users, by means other than email, information regarding additional products and services. We may also use the contact information to send our Users information or offers by email which we believe will be of value to them and we may share email contact information with other companies that may want to provide our Users or their employees information regarding additional products and services. Such contact information may be shared based upon the demographic information we collect. Users may opt-out of receiving future communications at any time; see the section below regarding “Opt-out”.
The Federal Trade Commission has maintained its support of self-regulation, in part on the theory that privacy policies will inform consumers and create a market where individuals can choose among competitors with the best policies. But there is no real way to compare privacy policies across sites, and there are hundreds of other examples of similarly confusing and contradictory privacy policies out there.